You might already know how Google works. Did you know that there are basically two ways to rank on google? Keywords and Local SEO
The first is for keywords. For those that don’t know, keywords (or keyword topics) rank on google, it’s pretty straightforward. Say you have a site about purple elephants. When other sites link to your site, Google takes that as those sites are “vouching” for your site. If they use the word “purple elephants” then all the better. Now Google is much smarter than this simple description, it weighs the “vouching” sites to determine if they have the authority or not. So a link from Mashable.com would be worth more than a link from my own website at Gahomesdigest.com. In addition, it evaluates your page and how “good” the content (you can get an idea of what Google is looking for by using the free service on the sidebar). Finally, Google also takes into account a list of other harder to manipulate things such as how long people stay on your site, how many social shares are out there and how updated the site is (and how long the domain is registered for). All told it’s a lot for a business owner to master.
Luckily there’s an easier way for local business owners.