When a real estate agent starts thinking about real estate SEO they often think about free leads and being able to boast to clients that they are on top of Google. What most miss is the long process it takes to get results that return the investment. Unlike real estate PPC, Real Estate SEO takes […]
When Nextdoor came on the scene it arrived as an awkward “tweener” social media site that seemed to be a replacement for home owner association websites and now has grown into full fledged platform. Because of that I wanted to bring you the Nextdoor Guide For Businesses. Hopefully, we’ve seen enough of in the past few […]
A little return to our roots of giving you digital marketing tactics that you can use today. We cover 3 Simple Ways to Increase Your Traffic From Search Engines with completely free tools that you should be using already! This is a full episode but I’ve tried to make it very applicable, so let’s dive in!
Updated For 202o You might already know how Google works. Did you know that there are basically two ways to rank on google? Keywords and Local SEO (aka Google My Business) The first is for keywords. For those that don’t know, keywords (or keyword topics) rank on google, it’s pretty straightforward. Say you have a […]
A few weeks ago I mentioned doing a podcast about tools that every digital marketer needs. Frankly, the tools were the same boring list that you’ve seen before with the usual suspects of Ahrefs and Semrush. These paid tools are great and every digital marketer SHOULD be using them, but what about everyone else who […]
Have you ever been searching for something and noticed that some of the results have Google 5 star ratings or reviews listed? Today we dive into just how to get those stars to pop up for your website when so that when visitors search they will want to click on your results (because of the […]
In one of our first ever episodes, we covered Site Architecture and why it’s important to understand the fundamentals of SEO. Today we go a bit deeper but not too technical. Today we’re going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster. In addition, I give away my […]
Last week we answered “How Much Does Digital Marketing Cost?” and uncovered that there are a ton of questions about Digital Marketing, like “What is Digital Marketing anyway?” In this episode, we cover the most common questions around the sometimes nebulas term of Digital Marketing. We’ll answer what a digital marketing campaign is, what types […]
One of the most common questions I get is “How much does digital marketing cost?” Usually, my answer is “It depends.” However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you’re ready to hire one. […]
If you’ve been listing to the 4rd Marketing Podcast for any length of time you know that I love to talk about SEO (Search Engine Optimization). It’s a topic that goes beyond understanding Title and meta-tags. I think SEO should be applied to every aspect of your marketing. In today’s episode we’ll dive into what […]
We’ve covered how to make great content for almost a full year but haven’t spent a lot of time covering where and how to share your content. Today we look at 11 places you can share your content to grow your audience and traffic. Some of these places are brand new, while others are some […]
After our last episode on Facebook Success where we covered the 3 X 3 formula for success, I thought it would be a good idea to cover YouTube. After all YouTube is the 2nd largest search engine in the world and one of the most requested topics that we cover here. To be successful on […]
One of the most requested podcast topics is Facebook marketing (Our Facebook A to Z is one of our most popular podcasts). Today we cover 7 easy ways to utilize growth hacking tactics for success on Facebook. Today’s episode is highly actionable, with a recipe for how to boost ads, how to target new customers […]
In prepping for these shows I came across 6 “STEPPS” that content has in order go viral. I’m talking constantly about lead generation on social media. The only way your audience turns into a “lead” is if they are engaged. These “STEPPS” are a surefire way to get engagement.
You should be using instagram, but have you ever wondered how it works. SEO is basically just making content that is optimized for search engines. Instagram is a search engine for photos (not really, but kinda). If you understand how it works, you can get an idea of to craft your content.
Landing pages have been around for some time now but I had no idea (and I’m guessing you didn’t either) how important they are to conversion. Today we’ll cover 17 different tactics on how to use landing pages and grow your conversions. Landing pages that are particularly effective when combined with a PPC (Pay Per […]
I have to admit I overlooked Pinterest because of demographics. Just thought it was a site for women who like scrapbooking. BOY was I wrong! Like Instagram, Pinterest is massively popular and has some surprising stats that make it a must add if you want traffic to your website. Check out our 9 Keys […]
We covered how to generate leads with LinkedIn before and literally 2 weeks later they made changes. These changes don’t make the tactics we discussed any less relevant but they will require you to update your linkedin profile. Spoiler Alert! That’s one of the tips! Updating your profile sends out a “signal” to your contacts and […]
To me, every business owner has a responsibility to their family and their team to be aware of what’s going on in the world. It helps them cast vision and be aware of upcoming shifts. In today’s episode we do just that, we look 15 technology and marketing developments in 2018. From the rise of […]
Every year, Facebook hosts a conference called F8 where they cover all the cool stuff that they are working. This year’s F8 conference was loaded with some oddities as well as some vision of where they were going. I try to cover the highlights of conference with the 11 updates but 3 of them are […]