If you’ve been listing to the 4rd Marketing Podcast for any length of time you know that I love to talk about SEO (Search Engine Optimization).   It’s a topic that goes beyond understanding Title and meta-tags.  I think SEO should be applied to every aspect of your marketing.  In today’s episode we’ll dive into what SEO is in it’s simplest form and for those action oriented listeners, we’ll cover how to rank from a 30,000 foot view.

Why SEO Matters To Your Business Takeaways

#SEO is simply tailoring your content to match your audience. Click To Tweet

Resources For those wanting to go deeper into SEO

Three Components Of Search Engine Optimization

  1. Quality Content
  2. Site Structure – Site page layout and technical signals
  3. Domain Authority – AKA Link Profile.   Getting QUALITY (not Fiverr) links to your site and best pages.

Great Read on Domain Authority.

 

 

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