What Does A CMO Say Is The Most Effective Marketing Channel?

In today’s episode we learn about Robert Indries, the CMO of DG Studios. Born in Transylvania, Robert has earned a BA in Civil Engineering and an MA in IT Project Management and has a decade of experience in sales and marketing. Robert generates over $20,000,000 USD in leads yearly, amongst other tangible results. He has personally hired, trained and managed 100+ personnel for both business and non-profits. During his career, the teams he managed and businesses he’s grown have won various awards and have been featured in magazines, newspapers and on national television. (more…)

21 Growth Hacking Techniques That Teach You What Growth Hacking Is

What Is Growth Hacking?

Marketing focused intentionally on growth (growing a business).

Growth Hacking is a lens to evaluate and process your marketing efforts.   Essentially it’s looking at the world from a marketing point of view and figuring out ways you can use tools and phenomenon is unique ways to drive traffic and sales to a business generally with a smallish budget. (more…)

9 Things Your CRM Should Automate For Your Business

Last week we discussed how to pick the right CRM and while some of my listeners might have thought it was a bore fest, it gives us a good foundation for this message.  In fact, I did this podcast first, and realized that some of my listeners don’t even have good CRMs for us to have this crm automation conversation.   So without further ado – let’s dive into 9 Things Your CRM Should Automate For Your Business. (more…)

How To Find The Right CRM For Your Business

This week is all about how to select the right CRM for your business.   I’ve tested literally 100’s of CRMS (I love them!) and here’s my list of criteria that you should judge a good CRM on.

Before we begin please take a moment and list all the tasks (as many as possible, including all subtasks) that you do to run your business.  If you have an operating document, this will come in handy.  You should have a list of this somewhere already but if you don’t then this will be an eye-opener. (more…)

Pay Per Click 101 – How To Start Generating Leads With PPC

After last week’s episode with Zach Goldie, where we covered pay per click marketing, copywriting and landing pages, I thought it would be great to take a step back and go over Pay Per Click marketing and create a Pay Per Click 101 Episode.  With our focus now being on lead generation, I thought it’d be good to talk about how to start generating leads with PPC marketing.  This episode is in 2 parts and we’ll keep both podcast episodes here on this page in case you want to bookmark it. (more…)

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