A few weeks ago I mentioned doing a podcast about tools that every digital marketer needs. Frankly, the tools were the same boring list that you’ve seen before with the usual suspects of Ahrefs and Semrush. These paid tools are great and every digital marketer SHOULD be using them, but what about everyone else who doesn’t have $100 a month to drop on a tool they may only use one feature of? That’s why I wanted to do an episode on FREE tools! Specifically, I wanted to cover free ways to audit your website as a digital marketing pro! In this episode, I’m giving away at least 2 tips that I get paid pretty good money to use and you can use them for FREE! (more…)
Have you ever been searching for something and noticed that some of the results have Google 5 star ratings or reviews listed? Today we dive into just how to get those stars to pop up for your website when so that when visitors search they will want to click on your results (because of the great reviews).
If this sounds a bit familiar then it is! We covered exactly why Local SEO was important and why it’s often an easy, low cost way for small businesses to get new leads. While we mentioned Google’s 5 Star Ratings on the Search Results before we didn’t go into too much detail on how to get them. Let’s start with a brief overview of the setup, then we’ll dive into the part where I show you how easy it is to get the 5 star ratings on your search results and increase your Click Through Rate! (more…)
In one of our first ever episodes, we covered Site Architecture and why it’s important to understand the fundamentals of SEO. Today we go a bit deeper but not too technical. Today we’re going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster. In addition, I give away my content strategy secret that helps content I create gain momentum! (more…)
Last week we answered “How Much Does Digital Marketing Cost?” and uncovered that there are a ton of questions about Digital Marketing, like “What is Digital Marketing anyway?” In this episode, we cover the most common questions around the sometimes nebulas term of Digital Marketing. We’ll answer what a digital marketing campaign is, what types of careers are in Digital Marketing and why it’s important to your future as a business owner!
One of the most common questions I get is “How much does digital marketing cost?” Usually, my answer is “It depends.” However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you’re ready to hire one. We cover not only what it costs but what’s involved in different aspects as well as potential money savers opportunities. (more…)