9 Essential Components Of SEO

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5819142/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]We take a deep dive into SEO and talk very specifically about the 9 Essential Components Of SEO.  Essentially, what it takes to create a successful piece of content. Specifically what attributes are required to rank.   From the Title to the Links in the page, everything can be optimized but the key is to not over-optimize.

Show Notes from 9 Key Components Of SEO

Warning about Keyword Research
Go Niche!  Don’t try to go after generic terms.  Example :  Dog – Brown Dog – Cavalier King Charles Spaniels.

This Real Estate SEO Guide talks about going after niches.  If you remember last week’s episode talked about site structure and silos, so your niches can be your “silos.”

You might ask yourself why we are starting at beginner SEO level.  The reason comes from the common mistakes that people make with SEO (previous episode).  Clearly we need to start with the fundamentals.

Example of Keyword Abuse: 

Proper care for your cavalier king charles spaniels [keyword] requires that you are intentional with your [keyword] and you brush your [keyword] and shampoo your [keyword]…

9 Key Components Of SEO9.  URL Structure

Don’t overthink this.  Just the Use a keyword topic, shorter the better.  Ideally, it has your topic in it.  I used the example for this page (the one you’re reading) for the what to do.

One thing not mentioned in the show is that the closer you can make your url to what is actually in the page, the better.  It will help with your click-through-rate.

For example:   domain.com/p1244 is less likely to be clicked than domain.com/keyword

8.  Title

65-75 Words, Must be clickable!

SEO Fundamentals

7.  H1, H2 Tags

Use them, let it make sense, think about your college or high school English class paper.  Use headers as “sections.”

6.  Image Alt Tags

Again, you can use your keyword here, but try to have an image of the actual topic.

5. Meta Description

160 Characters – It’s your basic pitch to get the user to click. Your meta description is your description of what your blog is about to Google and the would be “searcher.”

To Be Continued

SEO Table of Contents

  1. SEO Fundamentals – Site Architecture & Structure
  2. SEO 101 Part 1 – 9 Keys To SEO Success
  3. SEO 102 Part 2 – 9 Keys To SEO Success
  4. How to Build Backlinks For SEO – 9 Effective Link Building Strategies
  5. 3 FREE Keys To Keyword Research For SEO
  6. SEO FAQs

About the Author

I've started and sold several businesses over 15 years. Recently I left a 15 year career in real estate as a business owner to pursue my dream of writing and helping business owners grow their own dream.