In prepping for these shows I came across 6 “STEPPS” that content has in order go viral. I’m talking constantly about lead generation on social media. The only way your audience turns into a “lead” is if they are engaged. These “STEPPS” are a surefire way to get engagement.

  1. Social Currency -Content that gives your audience status.  Content that makes them feel like an insider. “Did You Know” & Please Don’t Tell type content.
  2. Triggers – Hooks that keep ideas top of mind.  Something that taps into habits.
  3. Emotion – What makes you emotional about a particular thing.  If you were selling a trip, you’d sell how it makes you feel for example.
  4. Public Topics – AKA News worthy.  See our blog topics episode.
  5. Practical Value – Applicable, or actionable.
  6. Stories – Nothing sells like a great story.  We are wired to enjoy stories and we retain stories information longer.

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