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6 STEPPS To Creating Viral Content

In prepping for these shows I came across 6 “STEPPS” that content has in order go viral. I’m talking constantly about lead generation on social media. The only way your audience turns into a “lead” is if they are engaged. These “STEPPS” are a surefire way to get engagement.

  1. Social Currency -Content that gives your audience status.  Content that makes them feel like an insider. “Did You Know” & Please Don’t Tell type content.
  2. Triggers – Hooks that keep ideas top of mind.  Something that taps into habits.
  3. Emotion – What makes you emotional about a particular thing.  If you were selling a trip, you’d sell how it makes you feel for example.
  4. Public Topics – AKA News worthy.  See our blog topics episode.
  5. Practical Value – Applicable, or actionable.
  6. Stories – Nothing sells like a great story.  We are wired to enjoy stories and we retain stories information longer.
Joshua Jarvis

Joshua Jarvis

Joshua has started and sold several businesses over 15 years. Recently he left a 15-year career in real estate as a business owner to pursue my dream of writing and helping business owners grow their own dream.

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