In prepping for these shows I came across 6 “STEPPS” that content has in order go viral. I’m talking constantly about lead generation on social media. The only way your audience turns into a “lead” is if they are engaged. These “STEPPS” are a surefire way to get engagement.
- Social Currency -Content that gives your audience status. Content that makes them feel like an insider. “Did You Know” & Please Don’t Tell type content.
- Triggers – Hooks that keep ideas top of mind. Something that taps into habits.
- Emotion – What makes you emotional about a particular thing. If you were selling a trip, you’d sell how it makes you feel for example.
- Public Topics – AKA News worthy. See our blog topics episode.
- Practical Value – Applicable, or actionable.
- Stories – Nothing sells like a great story. We are wired to enjoy stories and we retain stories information longer.