Local SEO Guide – What Matters To Google For Your Small Business

Local SEO Guide – What Matters To Google For Your Small Business

You might already know how Google works.  Did you know that there are basically two ways to rank on google?  Keywords and Local SEO

The first is for keywords.  For those that don’t know,  keywords (or keyword topics) rank on google, it’s pretty straightforward.  Say you have a site about purple elephants.  When other sites link to your site, Google takes that as those sites are “vouching” for your site.  If they use the word “purple elephants” then all the better.   Now Google is much smarter than this simple description, it weighs the “vouching” sites to determine if they have the authority or not.  So a link from Mashable.com would be worth more than a link from my own website at Gahomesdigest.com.  In addition, it evaluates your page and how “good” the content (you can get an idea of what Google is looking for by using the free service on the sidebar).  Finally, Google also takes into account a list of other harder to manipulate things such as how long people stay on your site, how many social shares are out there and how updated the site is (and how long the domain is registered for).  All told it’s a lot for a business owner to master.

Luckily there’s an easier way for local business owners.

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7 FREE Ways To Audit Your Site Like A Digital Marketing Pro (2 Are EPIC Level!)

7 FREE Ways To Audit Your Site Like A Digital Marketing Pro (2 Are EPIC Level!)

A few weeks ago I mentioned doing a podcast about tools that every digital marketer needs.  Frankly, the tools were the same boring list that you’ve seen before with the usual suspects of Ahrefs and Semrush.  These paid tools are great and every digital marketer SHOULD be using them, but what about everyone else who doesn’t have $100 a month to drop on a tool they may only use one feature of?  That’s why I wanted to do an episode on FREE tools!  Specifically, I wanted to cover free ways to audit your website as a digital marketing pro!  In this episode, I’m giving away at least 2 tips that I get paid pretty good money to use and you can use them for FREE! (more…)

How To Get Google 5 Star Ratings On Your Search Results 🌟🌟🌟🌟🌟

How To Get Google 5 Star Ratings On Your Search Results 🌟🌟🌟🌟🌟

Have you ever been searching for something and noticed that some of the results have Google 5 star ratings or reviews listed? Today we dive into just how to get those stars to pop up for your website when so that when visitors search they will want to click on your results (because of the great reviews).

If this sounds a bit familiar then it is!  We covered exactly why Local SEO was important and why it’s often an easy, low cost way for small businesses to get new leads.   While we mentioned Google’s 5 Star Ratings on the Search Results before we didn’t go into too much detail on how to get them.   Let’s start with a brief overview of the setup, then we’ll dive into the part where I show you how easy it is to get the 5 star ratings on your search results and increase your Click Through Rate! (more…)

One 🔥SECRET🔥 Content Strategy + 6 Other SEO Site Architecture Tactics You Can Actually Use


In one of our first ever episodes, we covered Site Architecture and why it’s important to understand the fundamentals of SEO.   Today we go a bit deeper but not too technical.  Today we’re going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster.  In addition, I give away my content strategy secret that helps content I create gain momentum! (more…)

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