All Posts by Joshua Jarvis

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About the Author

I've started and sold several businesses over 15 years. Recently I left a 15 year career in real estate as a business owner to pursue my dream of writing and helping business owners grow their own dream.

How To Network Your Way To New Business

By Joshua Jarvis | 4rd Marketing Podcast


A new year brings in new conferences. As a 15 year real estate veteran I’ve attended several conferences. To be honest when I first attended some them I thought they were a cheerleading session and frankly, I wasn’t sure why everyone was so excited. Luckily I found out the secret to getting value out of attending conferences… Networking.

I used to think that these conferences were all about the content. Sometimes, sure there are some great speakers or “ah ha!” moments. However, the value is in the connections you make at the conference. In fact, those relationships can last much longer than the ephemeral motivation high you get from most conferences.

Here’s my do’s and don’t of how to network the right way to generate leads.Continue reading

How Your Business Can Make A Bigger Impact

By Joshua Jarvis | 4rd Marketing Podcast


It’s been a great first year of podcasting and I’m very thankful for every listener.   Since the beginning, our audience has grown and I expect that to continue in 2018.   Please spread the word and we could always use the reviews!    When we started we covered one of the best episodes on SEO that wasn’t included in our SEO Series, called “Common SEO Mistakes”  I mentioned that in the opening of this podcast.

Today I want to talk to you about something I’m passionate about and a belief that I have.

I believe that businesses can change the world. 
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12 Days Of Lead Generation For Small Businesses

By Joshua Jarvis | 4rd Marketing Podcast


In honor of the Christmas, I thought I’d cover the 12 days of lead generation for small businesses.  That’s 12 lead generation techniques or ideas for your small business.  This year we’ve had fun diving deep into SEO as well as looking at Facebook last week.  (Part two will be next week!).

Before we get started I want to refer you back to the  Future Proof Marketing Strategy episode where we talked about “Start With Why.”  Getting your Why is so important and if you able to communicate that you’ll attract leads!  In addition, you’re going to have to have the attitude of Gary Vaynerchuk and be crazy passionate about your business.  If you can look at this list through that lens I’m sure you’ll get a lot out of it.Continue reading

Facebook Marketing A to Z

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/6008601/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]After last week’s Future Proof Marketing plan which included going on Facebook live, you better believe we were going to get an absolute expert to bring you the ins and outs of Facebook.   This week we have special guest John Pohly, Real Estate’s number 1 Lead Generator (according to LeadPages!!).   He’s going to give us Facebook Marketing A to Z.  Instead of transcribing the podcast like we normally do, we’re going to post it here for you to listen to and John has recorded a video for us as well that will be posted.

If you like John Pohly’s content (which I think is ESSENTIAL) for any real estate agent.  You should check out his courses.   Being a listener has its benefits, enter “4rd” and you’ll get 10% off his LIFETIME courses!!!

Future Proof Marketing Plan for 2018

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5983147/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]

If you’re able to grab hold of what we’re discussing this week you’ll be able to create a lens with which to view every marketing channel through and even potentially change your business.  (Note that this is mostly a transcription, pardon and grammatical errors).

If you aren’t leading your life you’re following someone else’s.

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SEO FAQ – Episode 013 | 4rd Marketing Podcast

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5939354/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]

We’re wrapping up this SEO Series with YOUR SEO FAQ (Frequently Asked Questions). Before we dive in “FAQ Style” let’s give you a little recap. Here are the topics in case you want to reference this for your SEO future.  Many of these episodes answer common SEO FAQ.

  1. SEO Fundamentals – Site Architecture & Structure
  2. SEO 101 Part 1 – 9 Keys To SEO Success
  3. SEO 102 Part 2 – 9 Keys To SEO Success
  4. How to Build Backlinks For SEO – 9 Effective Link Building Strategies
  5. 3 FREE Keys To Keyword Research For SEO
  6. SEO FAQs

Instead of doing a sort of quasi transcription I’m going to set up these SEO FAQs in a better format for you. Continue reading

3 FREE Keyword Research Strategies To Pick Winners – Episode 012

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5919385/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]In this episode we cover the tedious wonderful world of Keyword Research.   There’s so many tools and so many methods, this has become an area that many business owners can get analysis paralysis.  Today we want to demystify it for you with  3 FREE Keyword Research Strategies To Pick Winners.

SEO Series Recap

We started off with SEO’s foundational thing which is site structure.  So many business owners and so many bloggers miss this step.  Of knowing the why behind their Web site and what is it supposed to do.   Then we hit the 9 Fundamentals of SEO Success with Part 1 and Part 2.  Finally, we wrapped up last week with probably the most important lesson, the 9 Most Effective Link Building Strategies.Continue reading

9 Of The Most Effective Link Building Strategies For SEO | Episode 011

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5886022/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]If you’ve been doing SEO for any time then it’s likely that you’ve found out about how valuable links are.  In fact…

Getting high quality links to your site is the most important SEO strategy.  The key is high quality.

In this week’s episode we continue down the path of helping set you up for SEO success.  We went from setting up the foundation of site architecture to Covering SEO 101 and SEO 102 with 9 Essential Components Of SEO  and now we’re covering the 9 Of The Most Effective Link Building Strategies For SEO.Continue reading

SEO 102 – Part 2 of 9 Essential Components Of SEO Success

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5819161/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]If you’ve been following along on our bookmarkable series on SEO, then you know that we trying to cover the bases for you.  In the first episode you learned about about site structure and even learned an advanced technique (what silos are).   Last week we covered the first 5 essential components of SEO Success.   This week we are going to dive right back in and go over the other 9 components.

 Disclaimer:  Sure there are more than just 9 components, but there’s only 9 that I think a small business owner should concern themselves with. Continue reading

9 Essential Components Of SEO

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5819142/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]We take a deep dive into SEO and talk very specifically about the 9 Essential Components Of SEO.  Essentially, what it takes to create a successful piece of content. Specifically what attributes are required to rank.   From the Title to the Links in the page, everything can be optimized but the key is to not over-optimize.

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008 – Why Site Architecture Is Foundational To SEO

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5815793/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]

Site architecture is usually reserved for SEO nerds to discuss and deemed outside the conversation for just regular entrepreneurs and small business owners.  In this episode we cover the basic of how search engines work and why site architecture is foundational to SEO. Continue reading

007 – 7 Emails That Will Drive Sales

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5808747/height/90/width/790/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”790″]

Everyone knows that emails can drive marketing, but if your readers don’t open the emails it’s almost no good!  Find out what title and emails do get opened and in some cases get saved!

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006 – How do Bloggers, Vloggers and Podcasters Make Money

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5743984/height/90/width/790/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”790″]

What is the ROI of blogging, vlogging and podcastings?

I think everyone wonders at some point, “how do they make money doing that?” and that’s exactly what we discuss this week is how bloggers, vloggers and podcasters make money.  You might not immediately see the connection to your business but as you will see in this episode of 4rd marketing, that these mediums almost require a small business to make them profitable.Continue reading

005 – The Number 1 Mistake Most Small Business Make Online

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5743102/height/90/width/790/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”790″ placement=”top”]When we talk with clients we often find they share one mistake in common across all different disciplines, in fact, we think this is the number 1 mistake all local small business make online.   Continue reading

9 Essential Digital Marketing Tools And Tactics To Master

9 Essential Video Digital Marketing Tools And Tactics To Master in 2017

By Joshua Jarvis | Digital Marketing Blog

Whether you’re a video blogger or a full blown digital marketing agency, you need to know the digital marketing tools of the trade for video.  It’s more than just a camera and shooting video … or is it.   Yes, there’s a lot of tools for video production that can bog you down, but here’s the down and dirty essentials I think every digital marketer or vlogger needs.

The Camera

Obviously you need a camera, so this doesn’t count as one of our digital marketing tools for you (good thing we have alot more). There’s several good ones and instead of referencing one, get one and start using it.  Continue reading

004 – New Free Platform Gives Small Business Owners An Edge In Neighborhood Leads

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5723448/height/90/width/790/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”790″]Every so often a website comes and gives an early adopter small business owner a leg up on the competition. On this episode we spill the beans on a free platform that can help small local business generate more leads locally.Continue reading

What Irma Revealed About The Future of Google SERPS

By Joshua Jarvis | SEO

During the latest hurricane there were a lot of lesson to learn.   All of the lessons could be encapsulated into one word “preparedness.”  I covered this a tiny bit on our first episode of the 4rd Marketing Podcast, where we covered how to be “future proof” vs google’s constant shifting SERPS (Search Engine Result Pages) and algorithmic changes.   In light of that episode, there’s some changes that I think Google made for the public good but just might have shown their hand so to speak.   So during and in the aftermath of the storms, here’s What Irma Revealed About The Future of Google SERPS.Continue reading

003 – The Most Common SEO Mistakes That Small Business Owners Make

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5723456/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]Small business owners and entrepreneurs often do their own SEO and much to their dismay they don’t know what went wrong. Today we cover the most common mistakes that small business owners make on their SEO and how to avoid it.  This podcast was inspired by Semrush’s infographic after researching X million websites.

Below is the infographic that inspired the show, for technical SEO mistakes that small business owners make. Continue reading

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