001 – What To Do About Google Taking Over SERPS

What can you do when Google is taking over the Search Engine Results? (SERPS).   In this podcast we cover the answer to how small business owners and entrepreneurs can stay relevant in an every changing search world.

Show notes for 4rd Marketing Podcast

  • Pay Attention
  • Get on Google (Google My Business)
  • Local SEO Guide Link 
  • Get Really Specific – “The Riches Are In The Niches” – Niches can be “type” or “location” based.  Example:  Real Estate Agent – Type: Commercial   or Location: Neighborhood (Midtown Atlanta)
  • Be Unique – People want to work with those they like, know and trust but all things being equal, they want to work with those that are passionate about their profession.
  • Create Unique Content – Don’t just target keywords, write about what inspires you
  • Create content for your Tribe.
  • Reference to Tribes By Seth Godin.
  • Roll with the changes

Want more SEO Content?

  1. SEO Fundamentals – Site Architecture & Structure
  2. SEO 101 Part 1 – 9 Keys To SEO Success
  3. SEO 102 Part 2 – 9 Keys To SEO Success
  4. How to Build Backlinks For SEO – 9 Effective Link Building Strategies
  5. 3 FREE Keys To Keyword Research For SEO
  6. SEO FAQs
Picture of Joshua Jarvis

Joshua Jarvis

Joshua has started and sold several businesses over 15 years. Recently he left a 15-year career in real estate as a business owner to pursue my dream of writing and helping business owners grow their own dream.

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