
About The Client
Pure Home is a kitchen and bathroom remodeling company that also offers services like mold remediation and water damage repair.
Industry
- Kitchen Remodeling
- Bathroom Remodeling
- Mold Remediation
- Water Damage
Services Provided
- Automation
- CRM
- AI
Overview
Long-time client Pure Home wanted to maximize their marketing efforts by improving their lead-to-appointment conversion rate. Additionally, they sought to generate more leads from their existing database, specifically by tapping into referrals—an untapped revenue source.
Key Challenge
Despite generating leads through various channels, Pure Home faced two key challenges:
- Low lead-to-appointment conversion rates – Too many potential customers were slipping through the cracks.
- Lack of referral-driven sales – Their database held untapped opportunities, but they lacked a structured process to leverage them
Our Approach
To solve these challenges, we implemented a custom CRM solution, designed to optimize lead management and improve conversion efficiency. Key implementations included:
- Automated Lead Nurturing: Every new lead received a sequence of personalized text messages and emails, ensuring continuous engagement—even if they didn’t answer calls.
- Power Dialer System: The office staff gained the ability to call leads in volume, drastically improving response rates and follow-ups.
- Referral Program Activation: We created automation workflows to encourage and track referrals, converting the company’s existing database into a powerful revenue-generating asset.
The Results
Facebook Lead-to-Appointment Rate Soared by 19% – Climbing from 27% to 46%, significantly increasing the efficiency of their ad spend.
$660,000 in New Revenue from Referrals – By implementing a structured follow-up and referral system, Pure Home unlocked a massive new income stream that previously didn’t exist.
Key Takeaway
By leveraging automation, strategic follow-ups, and a systemized referral program, Pure Home transformed its marketing strategy—turning lost opportunities into booked appointments and unlocking a new six-figure revenue stream.