Pay Per Click Management
Pay Per Click (PPC)
Pay-Per-Click (PPC) marketing is one of the fastest ways to get actionable feedback on your marketing efforts. At 4rd Marketing, we don’t just guess what works—we use data-driven strategies to identify the high-intent keywords and compelling ad copy your business needs.
Our expertise extends beyond the click. We ensure your landing pages are fully optimized to convert incoming traffic into qualified leads. While PPC generates high-quality leads quickly, we believe in transparent partnership. Every industry has a unique sales cycle. We help you understand your lead-to-close timeline, whether it’s 30 days or 18 months, ensuring you see a powerful, long-term Return on Investment (ROI).
Paid Traffic Campaigns
PPC That ROIs
Paid traffic is an amazing way to generate fast, now business. A good pay per click campaign is improved every week with new insights.
Paid traffic typically represents “bottom of the funnel” leads. It can the highest quality but also most expensive lead source for a business.
If You Can Pay For The Traffic We Can Do It.
If you have to pay for the traffic we aim to hold it accountable so you can get an ROI on your adspend.
- Google Adwords
- Facebook Marketing
- Bing
- Map Based (Local)
PPC Campaign Builds
You might wonder what’s included in our campaigns.
- Keyword Research
- Competitive Analysis
- Ad Copy
- Custom Settings
- Weekly Adjustments
- Landing Page Creation
- A|B Testings
- Analytics & Goal Tracking
PPC Agency FAQ
How Do I Get Started With Your PPC Agency?
Getting started with paid search (aka PPC) is pretty straight forward and easy. You just contact us. We’ll handle everything from doing the research to crafting the ads and landing page. We’ll set up A|B testing for you and connect your leads to your CRM (or your phone)
What Are The Costs?
There are 2 costs associated with PPC management. There’s the management fee. This includes keyword research for the most profitable terms, setting up your landing pages (if needed), crafting ads and ad variants, setting the bids correctly and setting up analytic tracking and reporting.
The second “Fee” is the ad spend.
Your total costs for a full PPC campaign would be our management fee + whatever you spend on the platform (Google, Facebook, etc).
What Is “Adspend?”
In PPC management, Adspend is the money that Google (or other platforms) use to drive traffic.
Our billing is transparent. We will bill you a management fee from our PPC agency and then you will receive a separate bill from the platform itself.
How Many Leads Will I Get?
Each area, industry and platform is different pay per click. Leads in California are substantially more expensive than leads in Alabama. The cost is based on the competition in the area. Lead costs tend to be higher the higher the “ticket” the item is. For example, in home service marketing, kitchen remodeling leads tend to have a higher cost per lead than say, flooring leads, because the cost of the “jobs” they produce is higher.
Do You Sell “Territories?”
It’d be pretty awkward to compete against ourselves. Due to the nature of paid ads, we take only one type of business in a given area. Some areas are bigger than others but we try to avoid overlap whenever possible.
What If…?
With PPC you can cancel or pause campaigns with a 30-day notice. Should you want to restart, there are no fees to restart.
