Category Archives for "4rd Marketing Podcast"

12 Days Of Lead Generation For Small Businesses

By Joshua Jarvis | 4rd Marketing Podcast


In honor of the Christmas, I thought I’d cover the 12 days of lead generation for small businesses.  That’s 12 lead generation techniques or ideas for your small business.  This year we’ve had fun diving deep into SEO as well as looking at Facebook last week.  (Part two will be next week!).

Before we get started I want to refer you back to the  Future Proof Marketing Strategy episode where we talked about “Start With Why.”  Getting your Why is so important and if you able to communicate that you’ll attract leads!  In addition, you’re going to have to have the attitude of Gary Vaynerchuk and be crazy passionate about your business.  If you can look at this list through that lens I’m sure you’ll get a lot out of it.Continue reading

Facebook Marketing A to Z

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/6008601/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]After last week’s Future Proof Marketing plan which included going on Facebook live, you better believe we were going to get an absolute expert to bring you the ins and outs of Facebook.   This week we have special guest John Pohly, Real Estate’s number 1 Lead Generator (according to LeadPages!!).   He’s going to give us Facebook Marketing A to Z.  Instead of transcribing the podcast like we normally do, we’re going to post it here for you to listen to and John has recorded a video for us as well that will be posted.

If you like John Pohly’s content (which I think is ESSENTIAL) for any real estate agent.  You should check out his courses.   Being a listener has its benefits, enter “4rd” and you’ll get 10% off his LIFETIME courses!!!

Future Proof Marketing Plan for 2018

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5983147/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]

If you’re able to grab hold of what we’re discussing this week you’ll be able to create a lens with which to view every marketing channel through and even potentially change your business.  (Note that this is mostly a transcription, pardon and grammatical errors).

If you aren’t leading your life you’re following someone else’s.

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SEO FAQ – Episode 013 | 4rd Marketing Podcast

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5939354/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]

We’re wrapping up this SEO Series with YOUR SEO FAQ (Frequently Asked Questions). Before we dive in “FAQ Style” let’s give you a little recap. Here are the topics in case you want to reference this for your SEO future.  Many of these episodes answer common SEO FAQ.

  1. SEO Fundamentals – Site Architecture & Structure
  2. SEO 101 Part 1 – 9 Keys To SEO Success
  3. SEO 102 Part 2 – 9 Keys To SEO Success
  4. How to Build Backlinks For SEO – 9 Effective Link Building Strategies
  5. 3 FREE Keys To Keyword Research For SEO
  6. SEO FAQs

Instead of doing a sort of quasi transcription I’m going to set up these SEO FAQs in a better format for you. Continue reading

3 FREE Keyword Research Strategies To Pick Winners – Episode 012

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5919385/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]In this episode we cover the tedious wonderful world of Keyword Research.   There’s so many tools and so many methods, this has become an area that many business owners can get analysis paralysis.  Today we want to demystify it for you with  3 FREE Keyword Research Strategies To Pick Winners.

SEO Series Recap

We started off with SEO’s foundational thing which is site structure.  So many business owners and so many bloggers miss this step.  Of knowing the why behind their Web site and what is it supposed to do.   Then we hit the 9 Fundamentals of SEO Success with Part 1 and Part 2.  Finally, we wrapped up last week with probably the most important lesson, the 9 Most Effective Link Building Strategies.Continue reading

9 Of The Most Effective Link Building Strategies For SEO | Episode 011

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5886022/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]If you’ve been doing SEO for any time then it’s likely that you’ve found out about how valuable links are.  In fact…

Getting high quality links to your site is the most important SEO strategy.  The key is high quality.

In this week’s episode we continue down the path of helping set you up for SEO success.  We went from setting up the foundation of site architecture to Covering SEO 101 and SEO 102 with 9 Essential Components Of SEO  and now we’re covering the 9 Of The Most Effective Link Building Strategies For SEO.Continue reading

SEO 102 – Part 2 of 9 Essential Components Of SEO Success

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5819161/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]If you’ve been following along on our bookmarkable series on SEO, then you know that we trying to cover the bases for you.  In the first episode you learned about about site structure and even learned an advanced technique (what silos are).   Last week we covered the first 5 essential components of SEO Success.   This week we are going to dive right back in and go over the other 9 components.

 Disclaimer:  Sure there are more than just 9 components, but there’s only 9 that I think a small business owner should concern themselves with. Continue reading

9 Essential Components Of SEO

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5819142/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]We take a deep dive into SEO and talk very specifically about the 9 Essential Components Of SEO.  Essentially, what it takes to create a successful piece of content. Specifically what attributes are required to rank.   From the Title to the Links in the page, everything can be optimized but the key is to not over-optimize.

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008 – Why Site Architecture Is Foundational To SEO

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5815793/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]

Site architecture is usually reserved for SEO nerds to discuss and deemed outside the conversation for just regular entrepreneurs and small business owners.  In this episode we cover the basic of how search engines work and why site architecture is foundational to SEO. Continue reading

007 – 7 Emails That Will Drive Sales

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5808747/height/90/width/790/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”790″]

Everyone knows that emails can drive marketing, but if your readers don’t open the emails it’s almost no good!  Find out what title and emails do get opened and in some cases get saved!

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006 – How do Bloggers, Vloggers and Podcasters Make Money

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5743984/height/90/width/790/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”790″]

What is the ROI of blogging, vlogging and podcastings?

I think everyone wonders at some point, “how do they make money doing that?” and that’s exactly what we discuss this week is how bloggers, vloggers and podcasters make money.  You might not immediately see the connection to your business but as you will see in this episode of 4rd marketing, that these mediums almost require a small business to make them profitable.Continue reading

005 – The Number 1 Mistake Most Small Business Make Online

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5743102/height/90/width/790/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”790″ placement=”top”]When we talk with clients we often find they share one mistake in common across all different disciplines, in fact, we think this is the number 1 mistake all local small business make online.   Continue reading

004 – New Free Platform Gives Small Business Owners An Edge In Neighborhood Leads

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5723448/height/90/width/790/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”790″]Every so often a website comes and gives an early adopter small business owner a leg up on the competition. On this episode we spill the beans on a free platform that can help small local business generate more leads locally.Continue reading

003 – The Most Common SEO Mistakes That Small Business Owners Make

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5723456/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”100%” placement=”top” theme=”custom”]Small business owners and entrepreneurs often do their own SEO and much to their dismay they don’t know what went wrong. Today we cover the most common mistakes that small business owners make on their SEO and how to avoid it.  This podcast was inspired by Semrush’s infographic after researching X million websites.

Below is the infographic that inspired the show, for technical SEO mistakes that small business owners make. Continue reading

002 – What Blogging Topics Drive The Most Traffic

By Joshua Jarvis | 4rd Marketing Podcast

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5699749/height/90/width/790/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/1e90ff/” height=”90″ width=”790″]

6 Ways To Blog When You Do When You Don’t Know What To Blog About

When I used to teach real estate agents SEO and blogging I used to get this question about what to blog about.  It’s that very common question that inspired this post.

1. Your Inbox

The first place to look is your inbox.  As a small business owner you likely get a ton of questions every week that you routinely answer.  Turn these into excellent blog posts.   It could be something as simple as “What countries do you ship to?” or it could be more technical question regarding liability.   This could also be a great resource for your FAQ.Continue reading

001 – What To Do About Google Taking Over SERPS

By Joshua Jarvis | 4rd Marketing Podcast

What can you do when Google is taking over the Search Engine Results? (SERPS).   In this podcast we cover the answer to how small business owners and entrepreneurs can stay relevant in an every changing search world.

Show notes for 4rd Marketing Podcast

  • Pay Attention
  • Get on Google (Google My Business)
  • Local SEO Guide Link 
  • Get Really Specific – “The Riches Are In The Niches” – Niches can be “type” or “location” based.  Example:  Real Estate Agent – Type: Commercial   or Location: Neighborhood (Midtown Atlanta)Continue reading

000 – Why Listen To This Digital Marketing Podcast

By Joshua Jarvis | 4rd Marketing Podcast

Episode 000 is our very first podcast episode that talks about WHY I decided to do a podcast.  In the world of gurus, webinars and information products I wanted a podcast that put it all out there on how to move your business “4rd”.

This podcast will be a weekly dive into SEO, SEM, Online Reputation Management, Social Media and more.  If it can drive leads to your business or help your endeavor grow it’s fair game to talk about.Continue reading

How to Lead Generate with Local SEO

By Joshua Jarvis | 4rd Marketing Podcast

If the term Local SEO looks familiar it should!  We’ve covered it before in a previous episode and thought it was the #1 Mistake Small Business Owners Make (Episode 5).  Today we’re going to go back to that topic but look at from our 2018 lens of lead generation.   We’ll cover how to set up your google my business page and how to rank so you can actually generate new opportunities with it!Continue reading

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