In honor of the Christmas, I thought I’d cover the 12 days of lead generation for small businesses. That’s 12 lead generation techniques or ideas for your small business. This year we’ve had fun diving deep into SEO as well as looking at Facebook last week. (Part two will be next week!).
Before we get started I want to refer you back to the Future Proof Marketing Strategy episode where we talked about “Start With Why.” Getting your Why is so important and if you able to communicate that you’ll attract leads! In addition, you’re going to have to have the attitude of Gary Vaynerchuk and be crazy passionate about your business. If you can look at this list through that lens I’m sure you’ll get a lot out of it.Continue reading
If you like John Pohly’s content (which I think is ESSENTIAL) for any real estate agent. You should check out his courses. Being a listener has its benefits, enter “4rd” and you’ll get 10% off his LIFETIME courses!!!
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If you’re able to grab hold of what we’re discussing this week you’ll be able to create a lens with which to view every marketing channel through and even potentially change your business. (Note that this is mostly a transcription, pardon and grammatical errors).
We’re wrapping up this SEO Series with YOUR SEO FAQ (Frequently Asked Questions). Before we dive in “FAQ Style” let’s give you a little recap. Here are the topics in case you want to reference this for your SEO future. Many of these episodes answer common SEO FAQ.
Instead of doing a sort of quasi transcription I’m going to set up these SEO FAQs in a better format for you. Continue reading
We started off with SEO’s foundational thing which is site structure. So many business owners and so many bloggers miss this step. Of knowing the why behind their Web site and what is it supposed to do. Then we hit the 9 Fundamentals of SEO Success with Part 1 and Part 2. Finally, we wrapped up last week with probably the most important lesson, the 9 Most Effective Link Building Strategies.Continue reading
Getting high quality links to your site is the most important SEO strategy. The key is high quality.
In this week’s episode we continue down the path of helping set you up for SEO success. We went from setting up the foundation of site architecture to Covering SEO 101 and SEO 102 with 9 Essential Components Of SEO and now we’re covering the 9 Of The Most Effective Link Building Strategies For SEO.Continue reading
Site architecture is usually reserved for SEO nerds to discuss and deemed outside the conversation for just regular entrepreneurs and small business owners. In this episode we cover the basic of how search engines work and why site architecture is foundational to SEO. Continue reading
Everyone knows that emails can drive marketing, but if your readers don’t open the emails it’s almost no good! Find out what title and emails do get opened and in some cases get saved!
I think everyone wonders at some point, “how do they make money doing that?” and that’s exactly what we discuss this week is how bloggers, vloggers and podcasters make money. You might not immediately see the connection to your business but as you will see in this episode of 4rd marketing, that these mediums almost require a small business to make them profitable.Continue reading
Below is the infographic that inspired the show, for technical SEO mistakes that small business owners make. Continue reading
When I used to teach real estate agents SEO and blogging I used to get this question about what to blog about. It’s that very common question that inspired this post.
The first place to look is your inbox. As a small business owner you likely get a ton of questions every week that you routinely answer. Turn these into excellent blog posts. It could be something as simple as “What countries do you ship to?” or it could be more technical question regarding liability. This could also be a great resource for your FAQ.Continue reading
What can you do when Google is taking over the Search Engine Results? (SERPS). In this podcast we cover the answer to how small business owners and entrepreneurs can stay relevant in an every changing search world.
Show notes for 4rd Marketing Podcast
Episode 000 is our very first podcast episode that talks about WHY I decided to do a podcast. In the world of gurus, webinars and information products I wanted a podcast that put it all out there on how to move your business “4rd”.
This podcast will be a weekly dive into SEO, SEM, Online Reputation Management, Social Media and more. If it can drive leads to your business or help your endeavor grow it’s fair game to talk about.Continue reading
If the term Local SEO looks familiar it should! We’ve covered it before in a previous episode and thought it was the #1 Mistake Small Business Owners Make (Episode 5). Today we’re going to go back to that topic but look at from our 2018 lens of lead generation. We’ll cover how to set up your google my business page and how to rank so you can actually generate new opportunities with it!Continue reading