One of the most common questions I get is “How much does digital marketing cost?” Usually, my answer is “It depends.” However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you’re ready to hire one. We cover not only what it costs but what’s involved in different aspects as well as potential money savers opportunities. (more…)
If you’ve been listing to the 4rd Marketing Podcast for any length of time you know that I love to talk about SEO (Search Engine Optimization). It’s a topic that goes beyond understanding Title and meta-tags. I think SEO should be applied to every aspect of your marketing. In today’s episode we’ll dive into what SEO is in it’s simplest form and for those action oriented listeners, we’ll cover how to rank from a 30,000 foot view.
We’ve covered how to make great content for almost a full year but haven’t spent a lot of time covering where and how to share your content. Today we look at 11 places you can share your content to grow your audience and traffic. Some of these places are brand new, while others are some you’ve heard before (if you listen to our podcast!).
After our last episode on Facebook Success where we covered the 3 X 3 formula for success, I thought it would be a good idea to cover YouTube. After all YouTube is the 2nd largest search engine in the world and one of the most requested topics that we cover here. To be successful on YouTube you really need to practice all the same things that make you successful on other social media.
One of the most requested podcast topics is Facebook marketing (Our Facebook A to Z is one of our most popular podcasts). Today we cover 7 easy ways to utilize growth hacking tactics for success on Facebook. Today’s episode is highly actionable, with a recipe for how to boost ads, how to target new customers and more.
In prepping for these shows I came across 6 “STEPPS” that content has in order go viral. I’m talking constantly about lead generation on social media. The only way your audience turns into a “lead” is if they are engaged. These “STEPPS” are a surefire way to get engagement.