About The Client
A leading innovator in orthopedic fixation technology, this company develops advanced implants designed to restore healthy bone without the need for permanent hardware. Their bio-integrative implants naturally integrate into the body, eliminating the need for removal surgery and improving patient outcomes. By leveraging the body’s natural healing process, their groundbreaking technology enhances recovery, reduces complications, and sets a new standard in orthopedic care.
Despite their revolutionary approach, awareness was low among both patients in need and doctors who could offer the solution. They needed a strategic marketing partner to bridge this gap—and that’s where 4rd Marketing came in
Industry
- Medical Devices
- Podiatrists
Services Provided
- Meta Ad Management
- Tiktok Ad Management
- Google Ad Management
- Lead Generation Focused
- Automation
Overview
A medical device company was struggling with its existing agency, receiving only vanity metrics like impressions—without real leads or sales. They needed a results-driven strategy that generated actual patient inquiries and educated both potential patients and doctors about their innovative device.
That’s when they turned to 4rd Marketing for a lead generation approach built on accountability and measurable results.
The Challenge
- Low Awareness – The device was new, and no one knew it existed, making patient and physician education crucial.
- Two Key Audiences – The company needed to target both patients with a specific condition and doctors who could recommend or prescribe the device.
- Strict Advertising Restrictions – Marketing in the health space is challenging due to platform policies on TikTok, Meta, and other ad networks, limiting direct promotion strategies.
- HIPAA & EHR Compliance – Handling patient data required strict adherence to HIPAA regulations and Electronic Health Record (EHR) compliance. Marketing efforts had to ensure patient inquiries were securely collected, stored, and transferred while maintaining full regulatory compliance.
Our Approach
To overcome these challenges, we implemented a video-first strategy designed to educate, engage, and convert across TikTok and Meta. Key tactics included:
Engaging Video Content – We created educational and awareness-driven videos to introduce the device to potential patients in a way that complied with advertising policies.
Hyper-Targeted Lead Generation – Ads were strategically designed to generate leads for both the manufacturer and local doctors, bridging the gap between interest and action.
Optimized Follow-Up Systems – We ensured that every lead was properly nurtured, connecting patients with doctors and driving measurable results.
HIPAA-Compliant Automation & CRM Integration – We built automated workflows that securely transferred patient inquiries into compliant CRM systems, ensuring doctors could access leads while maintaining data privacy and security standards. This automation streamlined patient-doctor connections while meeting all regulatory requirements.
The Results
Email Inquiries for Under $10 – A massive reduction in cost per lead compared to industry averages.
New Patients for Doctors at Under $50 – A highly efficient strategy that turned ad dollars into real patient appointments at an affordable rate.
Key Takeaway
By leveraging compliant video content, precise audience targeting, and a lead generation system built on accountability, 4rd Marketing delivered measurable results where others failed. This strategy helped a previously unknown medical device gain market traction—turning awareness into action at a fraction of the typical cost.