How eXp Realty Grew from 0 to 200K Monthly Visitors in 9 Months

New Monthly Users
1 K
Content Production
0 X
Faster Load Times
0 %

About The Client

eXp Realty, a rapidly growing real estate brokerage, had no organic search presence when they partnered with us. They needed a scalable SEO strategy to drive traffic and generate high-quality leads.

Industry

  • Real Estate

Services Provided

  • Enterprise SEO Consulting
  • Project Management Consulting
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The Challenge

eXp Realty faced several key challenges:

  • Zero Organic Traffic – The website had no visibility in search engines, requiring a full SEO buildout from scratch.
  • Scaling Content Production – A small content team produced limited content, making it difficult to compete in a crowded real estate market.
  • Technical SEO Issues – Indexation problems, slow page speeds, and a lack of structured SEO implementation were preventing growth.
  • Backlink Deficit – Without authoritative backlinks, the site lacked the credibility needed to rank competitively.

Our Approach

As the lead enterprise SEO consultant, we developed and executed a programmatic SEO strategy focused on scalability, technical improvements, and content expansion:

  • Content Scaling: Expanded content production from 20 articles per month to 100, building a library of high-value real estate content.
  • Backlink Acquisition: Hired and trained outreach specialists to build 50-100 high-quality backlinks per month, increasing domain authority.
  • Technical SEO Enhancements:
    • Conducted log analysis combining Google Search Console and bot log data to fix indexation issues, increasing indexed pages by 50%.
    • Led a full migration to Next.js, reducing page load times by 80% and improving user experience.
    • Directed DevOps on redirections, robots.txt updates, and bot whitelisting to ensure proper search engine crawling.
  • Automation & Product-Led SEO:
    • Collaborated with dev team to generate programmatic SEO pages at scale with NextJS & SSR.
    • Integrated import/export functionality to streamline content deployment across external business units.
  • Stakeholder Alignment: Advised eXp Realty’s CMO on budget allocation, strategic planning, and reporting, ensuring company-wide support for SEO initiatives.

The Results

  • Increased organic traffic from 0 to 200,000 monthly unique visitors in just 9 months.
  • Significantly improved page speed, indexation, and content output, driving higher search engine rankings.
  • Established eXp Realty as a top real estate resource, generating consistent inbound leads through organic search.

Key Takeaway

By combining content expansion, technical SEO, automation, and strategic outreach, eXp Realty achieved rapid, sustainable organic growth. This case study highlights the power of scalable SEO strategies in transforming a website from invisible to industry leader.

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