A little return to our roots of giving you digital marketing tactics that you can use today. We cover 3 Simple Ways to Increase Your Traffic From Search Engines with completely free tools that you should be using already! This is a full episode but I’ve tried to make it very applicable, so let’s dive in!
A few weeks ago I mentioned doing a podcast about tools that every digital marketer needs. Frankly, the tools were the same boring list that you’ve seen before with the usual suspects of Ahrefs and Semrush. These paid tools are great and every digital marketer SHOULD be using them, but what about everyone else who […]
Have you ever been searching for something and noticed that some of the results have Google 5 star ratings or reviews listed? Today we dive into just how to get those stars to pop up for your website when so that when visitors search they will want to click on your results (because of the […]
In one of our first ever episodes, we covered Site Architecture and why it’s important to understand the fundamentals of SEO. Today we go a bit deeper but not too technical. Today we’re going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster. In addition, I give away my […]
Last week we answered “How Much Does Digital Marketing Cost?” and uncovered that there are a ton of questions about Digital Marketing, like “What is Digital Marketing anyway?” In this episode, we cover the most common questions around the sometimes nebulas term of Digital Marketing. We’ll answer what a digital marketing campaign is, what types […]
One of the most common questions I get is “How much does digital marketing cost?” Usually, my answer is “It depends.” However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you’re ready to hire one. […]
If you’ve been listing to the 4rd Marketing Podcast for any length of time you know that I love to talk about SEO (Search Engine Optimization). It’s a topic that goes beyond understanding Title and meta-tags. I think SEO should be applied to every aspect of your marketing. In today’s episode we’ll dive into what […]
We’ve covered how to make great content for almost a full year but haven’t spent a lot of time covering where and how to share your content. Today we look at 11 places you can share your content to grow your audience and traffic. Some of these places are brand new, while others are some […]
After our last episode on Facebook Success where we covered the 3 X 3 formula for success, I thought it would be a good idea to cover YouTube. After all YouTube is the 2nd largest search engine in the world and one of the most requested topics that we cover here. To be successful on […]
One of the most requested podcast topics is Facebook marketing (Our Facebook A to Z is one of our most popular podcasts). Today we cover 7 easy ways to utilize growth hacking tactics for success on Facebook. Today’s episode is highly actionable, with a recipe for how to boost ads, how to target new customers […]
In prepping for these shows I came across 6 “STEPPS” that content has in order go viral. I’m talking constantly about lead generation on social media. The only way your audience turns into a “lead” is if they are engaged. These “STEPPS” are a surefire way to get engagement.
You should be using instagram, but have you ever wondered how it works. SEO is basically just making content that is optimized for search engines. Instagram is a search engine for photos (not really, but kinda). If you understand how it works, you can get an idea of to craft your content.
Landing pages have been around for some time now but I had no idea (and I’m guessing you didn’t either) how important they are to conversion. Today we’ll cover 17 different tactics on how to use landing pages and grow your conversions. Landing pages that are particularly effective when combined with a PPC (Pay Per […]
I have to admit I overlooked Pinterest because of demographics. Just thought it was a site for women who like scrapbooking. BOY was I wrong! Like Instagram, Pinterest is massively popular and has some surprising stats that make it a must add if you want traffic to your website. Check out our 9 Keys […]
We covered how to generate leads with LinkedIn before and literally 2 weeks later they made changes. These changes don’t make the tactics we discussed any less relevant but they will require you to update your linkedin profile. Spoiler Alert! That’s one of the tips! Updating your profile sends out a “signal” to your contacts […]
To me, every business owner has a responsibility to their family and their team to be aware of what’s going on in the world. It helps them cast vision and be aware of upcoming shifts. In today’s episode we do just that, we look 15 technology and marketing developments in 2018. From the rise of […]
Every year, Facebook hosts a conference called F8 where they cover all the cool stuff that they are working. This year’s F8 conference was loaded with some oddities as well as some vision of where they were going. I try to cover the highlights of conference with the 11 updates but 3 of them are […]
Is Your Audience On Instagram (Say, Yes), Then You Need To Listen To This! We’ve been covering different ways to grow your business but haven’t talked about one of the best social networks on the interwebs. That’s Instagram. Today we’re going to talk about 5 Key strategies you can use today to grow your follower […]
You might be wondering what a Digital Marketing podcast has to do with online security. What part of security is SEO, SEM or anything in between. The reality of it is that for all businesses you need to have a look at your security, not just because it’s the right thing to do. In fact, […]
Today’s episode is all about responding to the mobile first index. We’ve (SEO People) been talking about getting your website ready for the “mobile 1st” index initiative the Google has. If you’re lost, then the short version is that Google wants to look at sites as if every viewer is on a phone 1st before […]
Today we cover Linkedin, quite possibly the most overlooked yet most powerful social network on the planet. Many businesses overlook this marketing channel or abuse it and yet the entire network was created just for businesses to do business with each other. In this episode we cover how to optimize your profile so that your […]
If you’re like most business owners you listen to these podcast and run off and try to implement these tactics and strategies to help grow your business. Why not? After listening to Dan McGaw last week I’m sure at least one of you started doing webinars. The challenge is often we hear the overarching strategy […]
You might remember how excited I got talking about Growth Hacking, (if not, go and listen to “what is Growth Hacking“), so it should come as no surprise that I’m pumped about this interview! If you wanted to know one of the biggest missed opportunities for small businesses it’s Webinars and Remarketing. Our Guest today, […]
It’s been a fun series of podcasts lately. Last week I got interview a growth hacker and this week I get to interview my friend and mentor, Dr. Rob McCleland.
One of my personal favorite episodes was when I explained what Growth Hacking was and the philosophy behind it that fuels lead generation through digital marketing. This week I have the pleasure to interview Mostafa M. El-Bermawy, a true growth hacker.
I know I’ve never really learned a whole lot just watching Netflix. Of course, I’m talking about literally watching my favorite shows. However, there are four things Netflix can teach business owners about digital marketing that has nothing to do with Blockbuster.
In all the years of helping business owners and networking at mastermind groups I’ve notice a few constants. One of them is being able to talk about your business in terms of numbers. Like what does it cost to generate a new customer and what’s the profit from that customer. This sounds basic but it’s […]
We’ve spent almost a year of digital marketing episodes talking about ways to growth hack your business and generate internet leads. Afterall, if you’re doing PPC (Episode about PPC) or SEO (Episode About SEO) then you will generate opportunities online. However, without a system on how to convert those leads into customers you might be […]
In today’s episode we learn about Robert Indries, the CMO of DG Studios. Born in Transylvania, Robert has earned a BA in Civil Engineering and an MA in IT Project Management and has a decade of experience in sales and marketing. Robert generates over $20,000,000 USD in leads yearly, amongst other tangible results. He has […]
What Is Growth Hacking? Marketing focused intentionally on growth (growing a business). Growth Hacking is a lens to evaluate and process your marketing efforts. Essentially it’s looking at the world from a marketing point of view and figuring out ways you can use tools and phenomenon is unique ways to drive traffic and sales to […]
Last week we discussed how to pick the right CRM and while some of my listeners might have thought it was a bore fest, it gives us a good foundation for this message. In fact, I did this podcast first, and realized that some of my listeners don’t even have good CRMs for us to […]
This week is all about how to select the right CRM for your business. I’ve tested literally 100’s of CRMS (I love them!) and here’s my list of criteria that you should judge a good CRM on. Before we begin please take a moment and list all the tasks (as many as possible, including all […]
[et_pb_section fb_built=”1″ _builder_version=”3.9″ custom_margin=”0px|||” custom_padding=”0px|||”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.9″]If it’s your first time here or perhaps you want to find an older episode we made a list of all of our 4rd Marketing Podcast episode for you – a sitemap of sorts.
After last week’s episode with Zach Goldie, where we covered pay per click marketing, copywriting and landing pages, I thought it would be great to take a step back and go over Pay Per Click marketing and create a Pay Per Click 101 Episode. With our focus now being on lead generation, I thought it’d be […]
This week we interview Zach Goldie, a PPC Expert. Zach is a former mechanical engineer who turned to copywriting and ultimately fell in love with Pay Per Click management. His systematic approach helps him achieve results for his clients. In this episode we cover… How getting very specific about what you want can really help […]
Nextdoor Guide For Businesses
3 Simple Ways To Increase Your Website Traffic
7 FREE Ways To Audit Your Site Like A Digital Marketing Pro (2 Are EPIC Level!)
How To Get Google 5 Star Ratings On Your Search Results 🌟🌟🌟🌟🌟
One 🔥SECRET🔥 Content Strategy + 6 Other SEO Site Architecture Tactics You Can Actually Use
What is Digital Marketing and Other Digital Marketing FAQs
How Much Does Digital Marketing Cost, Really?
Why SEO Matters To Your Business
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