If it’s your first time here or perhaps you want to find an older episode we made a list of all of our 4rd Marketing Podcast episode for you – a sitemap of sorts.
After last week’s episode with Zach Goldie, where we covered pay per click marketing, copywriting and landing pages, I thought it would be great to take a step back and go over Pay Per Click marketing and create a Pay Per Click 101 Episode. With our focus now being on lead generation, I thought it’d be […]
This week we interview Zach Goldie, a PPC Expert. Zach is a former mechanical engineer who turned to copywriting and ultimately fell in love with Pay Per Click management. His systematic approach helps him achieve results for his clients. In this episode we cover… How getting very specific about what you want can really help […]
This week we interview Igor Gorbenko of Netspeak Software. Netspeak Software is a web spider program. Now this might sound like a very technical thing but basically a web spider does the same thing that Google does… crawl the web. You might want this type of thing because software like this will help you pull […]
I’ve been podcasting for about a year now, well technically it’s less than that, but I’ve been doing it long enough to start to see some results. In addition, I’ve had a few people ask so that’s what we’re covering this week. Today you’ll learn 5 Killer Tips To Generate Leads with a podcast. How […]
A new year brings in new conferences. As a 15 year real estate veteran I’ve attended several conferences. To be honest when I first attended some them I thought they were a cheerleading session and frankly, I wasn’t sure why everyone was so excited. Luckily I found out the secret to getting value out of […]
It’s been a great first year of podcasting and I’m very thankful for every listener. Since the beginning, our audience has grown and I expect that to continue in 2018. Please spread the word and we could always use the reviews! When we started we covered one of the best episodes on SEO […]
In honor of the Christmas, I thought I’d cover the 12 days of lead generation for small businesses. That’s 12 lead generation techniques or ideas for your small business. This year we’ve had fun diving deep into SEO as well as looking at Facebook last week. (Part two will be next week!). Before we get […]
After last week’s Future Proof Marketing plan which included going on Facebook live, you better believe we were going to get an absolute expert to bring you the ins and outs of Facebook. This week we have special guest John Pohly, Real Estate’s number 1 Lead Generator (according to LeadPages!!). He’s going to give us […]
If you’re able to grab hold of what we’re discussing this week you’ll be able to create a lens with which to view every marketing channel through and even potentially change your business. (Note that this is mostly a transcription, pardon and grammatical errors).
We’re wrapping up this SEO Series with YOUR SEO FAQ (Frequently Asked Questions). Before we dive in “FAQ Style” let’s give you a little recap. Here are the topics in case you want to reference this for your SEO future. Many of these episodes answer common SEO FAQ. SEO Fundamentals – Site Architecture & Structure SEO […]
In this episode we cover the tedious wonderful world of Keyword Research. There’s so many tools and so many methods, this has become an area that many business owners can get analysis paralysis. Today we want to demystify it for you with 3 FREE Keyword Research Strategies To Pick Winners. SEO Series Recap We started off with […]
If you’ve been doing SEO for any time then it’s likely that you’ve found out about how valuable links are. In fact… Getting high quality links to your site is the most important SEO strategy. The key is high quality. In this week’s episode we continue down the path of helping set you up for […]
I was recently asked by a real estate agent about Zero Moment of Truth (ZMOT) and it led to this video explaining ZMOT and the 4 types of buyers that you will encounter online and how to develop content around it.
If you’ve been following along on our bookmarkable series on SEO, then you know that we trying to cover the bases for you. In the first episode you learned about about site structure and even learned an advanced technique (what silos are). Last week we covered the first 5 essential components of SEO Success. This […]
We take a deep dive into SEO and talk very specifically about the 9 Essential Components Of SEO. Essentially, what it takes to create a successful piece of content. Specifically what attributes are required to rank. From the Title to the Links in the page, everything can be optimized but the key is to not […]
Site architecture is usually reserved for SEO nerds to discuss and deemed outside the conversation for just regular entrepreneurs and small business owners. In this episode we cover the basic of how search engines work and why site architecture is foundational to SEO.
Everyone knows that emails can drive marketing, but if your readers don’t open the emails it’s almost no good! Find out what title and emails do get opened and in some cases get saved!
What is the ROI of blogging, vlogging and podcastings? I think everyone wonders at some point, “how do they make money doing that?” and that’s exactly what we discuss this week is how bloggers, vloggers and podcasters make money. You might not immediately see the connection to your business but as you will see in […]
When we talk with clients we often find they share one mistake in common across all different disciplines, in fact, we think this is the number 1 mistake all local small business make online.