If it’s your first time here or perhaps you want to find an older episode we made a list of all of our 4rd Marketing Podcast episode for you – a sitemap of sorts. Or you could just search below.

State of Tech & Marketing 2018 | 15 Takeaways For Entrepreneurs and Business Owners

To me, every business owner has a responsibility to their family and their team to be aware of what’s going on in the world. It helps them cast vision and be aware of upcoming shifts. In today’s episode we do just that, we look 15 technology and marketing developments in 2018. From the rise of […]

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11 Updates From Facebook’s F8 Conference

Every year, Facebook hosts a conference called F8 where they cover all the cool stuff that they are working.   This year’s F8 conference was loaded with some oddities as well as some vision of where they were going.  I try to cover the highlights of conference with the 11 updates but 3 of them are […]

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5 Instagram Growth Hacks That The Pros Use To Increase Leads

Is Your Audience On Instagram (Say, Yes), Then You Need To Listen To This! We’ve been covering different ways to grow your business but haven’t talked about one of the best social networks on the interwebs.  That’s Instagram.  Today we’re going to talk about 5 Key strategies you can use today to grow your follower […]

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Why Security Matters To Your SEO & Overall Online Strategy

You might be wondering what a Digital Marketing podcast has to do with online security.  What part of security is SEO, SEM or anything in between.   The reality of it is that for all businesses you need to have a look at your security, not just because it’s the right thing to do.  In fact, […]

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How to Prepare For The Mobile First Google Index

Today’s episode is all about responding to the mobile first index.  We’ve (SEO People) been talking about getting your website ready for the “mobile 1st” index initiative the Google has.   If you’re lost, then the short version is that Google wants to look at sites as if every viewer is on a phone 1st before […]

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How To Optimize Your LinkedIn Profile So That Leads Find You!

Today we cover Linkedin, quite possibly the most overlooked yet most powerful social network on the planet.   Many businesses overlook this marketing channel or abuse it and yet the entire network was created just for businesses to do business with each other.  In this episode we cover how to optimize your profile so that your […]

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5 Marketing Tactics That Most Businesses Do That Don’t Work

If you’re like most business owners you listen to these podcast and run off and try to implement these tactics and strategies to help grow your business.  Why not?  After listening to Dan McGaw last week I’m sure at least one of you started doing webinars.   The challenge is often we hear the overarching strategy […]

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Dan McGaw Shares 2 Killer Lead Generation Tactics With Webinars And Remarketing

You might remember how excited I got talking about Growth Hacking, (if not, go and listen to “what is Growth Hacking“), so it should come as no surprise that I’m pumped about this interview!   If you wanted to know one of the biggest missed opportunities for small businesses it’s Webinars and Remarketing.  Our Guest today, […]

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The 1 Thing That Can Grow Your Business Exponentially

 It’s been a fun series of podcasts lately.  Last week I got interview a growth hacker and this week I get to interview my friend and mentor, Dr. Rob McCleland. Get The “Leadership Legacy” Executive SummaryGet Dr. Rob McCleland’s must read for any leader, “Leadership Legacy” and sign up for updates from Dr. Rob’s Leadertribe […]

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2 Killer Growth Hacking Lead Generation Tips From Mostafa M. El-Bermawy

One of my personal favorite episodes was when I explained what Growth Hacking was and the philosophy behind it that fuels lead generation through digital marketing.  This week I have the pleasure to interview Mostafa M. El-Bermawy, a true growth hacker.

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4 Things Netflix Can Teach Your Business About Digital Marketing

I know I’ve never really learned a whole lot just watching Netflix.  Of course, I’m talking about literally watching my favorite shows.  However, there are four things Netflix can teach business owners about digital marketing that has nothing to do with Blockbuster.

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5 Key Business Metrics Every Business Should Know

In all the years of helping business owners and networking at mastermind groups I’ve notice a few constants.  One of them is being able to talk about your business in terms of numbers.  Like what does it cost to generate a new customer and what’s the profit from that customer.  This sounds basic but it’s […]

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3 Keys To Internet Lead Conversion

We’ve spent almost a year of digital marketing episodes talking about ways to growth hack your business and generate internet leads.  Afterall, if you’re doing PPC (Episode about PPC) or SEO (Episode About SEO) then you will generate opportunities online.  However, without a system on how to convert those leads into customers you might be […]

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What Does A CMO Say Is The Most Effective Marketing Channel?

In today’s episode we learn about Robert Indries, the CMO of DG Studios. Born in Transylvania, Robert has earned a BA in Civil Engineering and an MA in IT Project Management and has a decade of experience in sales and marketing. Robert generates over $20,000,000 USD in leads yearly, amongst other tangible results. He has […]

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21 Growth Hacking Techniques That Teach You What Growth Hacking Is

What Is Growth Hacking? Marketing focused intentionally on growth (growing a business). Growth Hacking is a lens to evaluate and process your marketing efforts.   Essentially it’s looking at the world from a marketing point of view and figuring out ways you can use tools and phenomenon is unique ways to drive traffic and sales to […]

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9 Things Your CRM Should Automate For Your Business

Last week we discussed how to pick the right CRM and while some of my listeners might have thought it was a bore fest, it gives us a good foundation for this message.  In fact, I did this podcast first, and realized that some of my listeners don’t even have good CRMs for us to […]

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How To Find The Right CRM For Your Business

This week is all about how to select the right CRM for your business.   I’ve tested literally 100’s of CRMS (I love them!) and here’s my list of criteria that you should judge a good CRM on. Before we begin please take a moment and list all the tasks (as many as possible, including all […]

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4rd Marketing Podcast Table Of Contents

If it’s your first time here or perhaps you want to find an older episode we made a list of all of our 4rd Marketing Podcast episode for you – a sitemap of sorts. Or you could just search below.

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Pay Per Click 101 – How To Start Generating Leads With PPC

 After last week’s episode with Zach Goldie, where we covered pay per click marketing, copywriting and landing pages, I thought it would be great to take a step back and go over Pay Per Click marketing and create a Pay Per Click 101 Episode.  With our focus now being on lead generation, I thought it’d be […]

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3 Keys To Master Lead Generation With Pay Per Click (PPC)

This week we interview Zach Goldie, a PPC Expert.   Zach is a former mechanical engineer who turned to copywriting and ultimately fell in love with Pay Per Click management.   His systematic approach helps him achieve results for his clients.   In this episode we cover… How getting very specific about what you want can really help […]

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3 Growth Hacks To Build Your Cold Email List And Wow Customers

This week we interview Igor Gorbenko of Netspeak Software.  Netspeak Software is a web spider program.  Now this might sound like a very technical thing but basically a web spider does the same thing that Google does… crawl the web.   You might want this type of thing because software like this will help you pull […]

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5 Killer Ways To Generate Leads From A Podcast

I’ve been podcasting for about a year now, well technically it’s less than that, but I’ve been doing it long enough to start to see some results.  In addition, I’ve had a few people ask so that’s what we’re covering this week.  Today you’ll learn  5 Killer Tips To Generate Leads with a podcast. How […]

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How To Network Your Way To New Business

A new year brings in new conferences. As a 15 year real estate veteran I’ve attended several conferences. To be honest when I first attended some them I thought they were a cheerleading session and frankly, I wasn’t sure why everyone was so excited. Luckily I found out the secret to getting value out of […]

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How Your Business Can Make A Bigger Impact

 It’s been a great first year of podcasting and I’m very thankful for every listener.   Since the beginning, our audience has grown and I expect that to continue in 2018.   Please spread the word and we could always use the reviews!    When we started we covered one of the best episodes on SEO […]

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Facebook Marketing A to Z Part 2

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12 Days Of Lead Generation For Small Businesses

In honor of the Christmas, I thought I’d cover the 12 days of lead generation for small businesses.  That’s 12 lead generation techniques or ideas for your small business.  This year we’ve had fun diving deep into SEO as well as looking at Facebook last week.  (Part two will be next week!). Before we get […]

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Facebook Marketing A to Z

After last week’s Future Proof Marketing plan which included going on Facebook live, you better believe we were going to get an absolute expert to bring you the ins and outs of Facebook.   This week we have special guest John Pohly, Real Estate’s number 1 Lead Generator (according to LeadPages!!).   He’s going to give us […]

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Future Proof Marketing Plan for 2018

If you’re able to grab hold of what we’re discussing this week you’ll be able to create a lens with which to view every marketing channel through and even potentially change your business.  (Note that this is mostly a transcription, pardon and grammatical errors).

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SEO FAQ – Episode 013 | 4rd Marketing Podcast

We’re wrapping up this SEO Series with YOUR SEO FAQ (Frequently Asked Questions). Before we dive in “FAQ Style” let’s give you a little recap. Here are the topics in case you want to reference this for your SEO future.  Many of these episodes answer common SEO FAQ. SEO Fundamentals – Site Architecture & Structure SEO […]

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3 FREE Keyword Research Strategies To Pick Winners – Episode 012

In this episode we cover the tedious wonderful world of Keyword Research.   There’s so many tools and so many methods, this has become an area that many business owners can get analysis paralysis.  Today we want to demystify it for you with  3 FREE Keyword Research Strategies To Pick Winners. SEO Series Recap We started off with […]

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9 Of The Most Effective Link Building Strategies For SEO | Episode 011

If you’ve been doing SEO for any time then it’s likely that you’ve found out about how valuable links are.  In fact… Getting high quality links to your site is the most important SEO strategy.  The key is high quality. In this week’s episode we continue down the path of helping set you up for […]

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4 Types Of Internet Real Estate Leads

I was recently asked by a real estate agent about Zero Moment of Truth (ZMOT) and it led to this video explaining ZMOT and the 4 types of buyers that you will encounter online and how to develop content around it.

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SEO 102 – Part 2 of 9 Essential Components Of SEO Success

If you’ve been following along on our bookmarkable series on SEO, then you know that we trying to cover the bases for you.  In the first episode you learned about about site structure and even learned an advanced technique (what silos are).   Last week we covered the first 5 essential components of SEO Success.   This […]

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9 Essential Components Of SEO

We take a deep dive into SEO and talk very specifically about the 9 Essential Components Of SEO.  Essentially, what it takes to create a successful piece of content. Specifically what attributes are required to rank.   From the Title to the Links in the page, everything can be optimized but the key is to not […]

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008 – Why Site Architecture Is Foundational To SEO

Site architecture is usually reserved for SEO nerds to discuss and deemed outside the conversation for just regular entrepreneurs and small business owners.  In this episode we cover the basic of how search engines work and why site architecture is foundational to SEO. 

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