This week we interview Zach Goldie, a PPC Expert.   Zach is a former mechanical engineer who turned to copywriting and ultimately fell in love with Pay Per Click management.   His systematic approach helps him achieve results for his clients.   In this episode we cover…

  • How getting very specific about what you want can really help you get better results in PPC.  For example, knowing what your customer’s needs are.  In addition,  getting into a niche or subcategory of a customer will help you improve your results.
  • How changing the landing page to address your customer’s problems vs talking about yourself will help you with conversion.  In fact, many businesses don’t have landing pages at all!
  • We talk about budgets and how a business owner or entrepreneur might need to manage that.
  • The impact copywriting has on ads
  • Zach’s biggest mistake.

To find out more, follow the link above (his name) or email him at [email protected]

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