One of my personal favorite episodes was when I explained what Growth Hacking was and the philosophy behind it that fuels lead generation through digital marketing. This week I have the pleasure to interview Mostafa M. El-Bermawy, a true growth hacker.
Mostafa M. El-Bermawy
Mostafa is a seasoned SaaS and eCommerce growth hacker. Over the past 9 years, Mostafa has helped brands such as American Express, P&G and Ford refine their growth marketing strategies and tactics. After running a successful web development and SEO business out of college, Mostafa decided to mix his technical and analytical skills with his passion for marketing. He is also a regular tech contributor for the BBC and his writing has appeared in publications including Wired and Fortune. He currently lives in New York where he runs Berma & Co.
In this episode we talk about how Mostafa got started in doing Growth Hacking and he gives 2 lead generation tips that any business can do.
Sky Scraper Content Technique
The sky scraper technique is simply looking at your competition’s content and then deciding to do a bigger and better piece of content (like sky scrapers do).
I would personally do a combination of organic content marketing and outbound emails and cold calling. I would start with the later until content picks up. If it’s a lightweight software, product hunt features, quora and pr/content listing would work. Linkedin could be effective if you have the right support network.
All of this is easier said than done ESPECIALLY with $0 budget but it’s still doable for sure. Mostafa M. El-Bermawy